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However, the term is also used in film distribution to describe distribution of content through physical media, in opposition to distribution by analog media such as photographic film and magnetic tape (see digital cinema).A primary characteristic of online distribution is its direct nature.Further, many bands are able to bypass this completely, and offer their music for sale via their own independently controlled websites.An issue is the large number of incompatible formats in which content is delivered, restricting the devices that may be used, or making data conversion necessary.Digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distribution of media content such as audio, video, software and video games.The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, compact discs, and VHS videocassettes.
Specialist networks known as content delivery networks help distribute content over the Internet by ensuring both high availability and high performance.
For instance, an artist could release one track from an album or one chapter from a book at a time instead of waiting for them all to be completed.
This either gives them a cash boost to help continue their projects or warns that their work is not financially viable.
The term online distribution is typically applied to freestanding products; downloadable add-ons for other products are more commonly known as downloadable content.
With the advancement of network bandwidth capabilities, online distribution became prominent in the 21st century.
A clear result of these new models is their accessibility to smaller artists or artist teams who do not have the time, funds, or expertise to make a new product in one go.